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United Against Gun Violence
Brady believes Americans, working together, can be more powerful than any weapon. With that in mind, we helped Brady take that stance with a new rebrand. Having a new voice and fresh look, we hope it inspires all Americans to join together to ensure that guns are bought, sold, and used safely.
CLIENT BRADY | AGENCY ARTS & LETTERS CREATIVE CO.
ECD DANIELLE FLAGG | CW ALON SHOVAL | AD ALBERT SONG
ANIMATION LOBO | DESIGNER CHRISTIAN CERVANTES
FILM February 28, 2019 marked the 25th anniversary of the Brady Background Check Bill going into law. The last time both sides came together to make change. We wanted to use that day to launch the new Brady branding.
LOGO The star is both a symbol of achievement and of honor. The overlap of blue and red creating purple represents dialogue and finding common ground.
POSTERS AND SOCIAL
LAUNCH
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