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THE BIG ENDORSEMENT
In an industry that prides itself on exclusivity with limited edition sneakers and million dollar athletes, Brooks created an inclusive campaign for all runners called, The Big Endorsement.
Dave Loew & Jon Wyville (ECDs)
Chris Von Ende & Mike Ward (CDs)
Ryan Stotts (AD)
Albert Song (Jr. AD)
Kent Carmichael (CW)
With only a signature, runners received a contract from Brooks and a $1 endorsement check.
At the Chicago Marathon Expo, we gave runners a chance to star in their own endorsement video shoot. Ahead of time, we handed out fill-in-the-blank video scripts where they could customize what their video would say.
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