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THE BIG ENDORSEMENT
(Brooks Running)
ABOUT
In an industry that prides itself on exclusivity with limited edition sneakers and million dollar athletes, Brooks created an inclusive campaign for all runners called, The Big Endorsement.
CREDITS
Dave Loew & Jon Wyville (ECDs)
Chris Von Ende & Mike Ward (CDs)
Ryan Stotts (AD)
Albert Song (Jr. AD)
Kent Carmichael (CW)
PRINT AD
With only a signature, runners received a contract from Brooks and a $1 endorsement check.
VIDEO SHOOT
At the Chicago Marathon Expo, we gave runners a chance to star in their own endorsement video shoot. Ahead of time, we handed out fill-in-the-blank video scripts where they could customize what their video would say.
2018 Bronze Clio Award
2018 Clio Shortlist
AWARDS
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