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The Big Endorsement
In an industry that prides itself on exclusivity with limited edition sneakers and million dollar athletes, Brooks created an inclusive campaign for all runners called, "The Big Endorsement".
CLIENT BROOKS RUNNING | AGENCY LEO BURNETT
ECD DAVE LOEW, JON WYVILLE | CDS CHRIS VON ENDE, MIKE WARD
CW KENT CARMICHAEL | ADS RYAN STOTTS, ALBERT SONG (JR)
PRINT With only a signature, runners received a contract from Brooks and a $1 endorsement check.
ACTIVATION At the Chicago Marathon Expo, we gave runners a chance to star in their own endorsement video shoot. Ahead of time, we handed out fill-in-the-blank video scripts where they could customize what their video would say.
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