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THERE'S NO PLACE LIKE KRZYZEWSKIVILLE
(ESPN)
CREDITS
NJ Placentra & Molly Jamison (CDs)
Albert Song (AD)
Whitney Schneden (CW)
Adam Naccarato (Designer)
Geoff Castillo & Shannon Lowe (Photography)
ABOUT
For almost 40 years, Duke Basketball fans have taken diehard fandom to new heights, by camping outside Cameron Indoor in the weeks leading up to their rivalry game vs. UNC. The area is known as “Krzyzewskiville,” after head coach Mike Krzyzewski. For his final season, we decided to set up camp alongside the infamous “Cameron Crazies” and hand out limited-edition merch inspired by Coach K’s legendary career.
SOCIAL POST
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