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That's a W.
A W is so much more than a game or a race. It’s about fostering connection and community through the stories that inspire and speak to us. Our work for espnW’s first ever brand campaign celebrates their unique perspective on the world of sport and the community and opportunities sports brings to women everywhere.
CLIENT ESPNW | AGENCY ARTS & LETTERS CREATIVE CO.
ECD CHARLES HODGES | CDS MOLLY JAMISON, NJ PLACENTRA
CW WHITNEY SCHNEDEN | AD ALBERT SONG
FILM LAUNCH
FILM Too often in women’s sports, progress is told one milestone at a time. But progress is happening every single day. And in no field is this more apparent than in the growth of female coaching. Our second piece of work celebrated the many female coaches who continue to lead and inspire so many others.
ACTIVATION In 2022, we created a space at March Madness where fans can live out their own Final Four fantasy by cutting down the nets and taking home a piece, just like real NCAA champions.
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